Help center Check Your Brand

Getting started

What the Free plan includes

Updated October 11, 2026

On this page

Every Demarka account without a paid subscription runs on the Free plan. There is nothing to activate and no card involved.

What you get

Free plan
New searches5 per calendar month
Quick analyses of search results2 per calendar month
Search resultsFull — every match, with filters and sorting
Assessment creditsNone included; buy credit packs as needed
Monitoring slots1
Team seats1
Export & share search resultsNot included

What “5 searches a month” really counts

Only a new query counts. Specifically:

  • Paging through results you already have is free and unlimited.
  • Filtering and sorting an existing result set is free.
  • Re-running the same query in the same month does not count a second time.
  • The allowance resets on the 1st of each month at 00:00 UTC.

So a careful session exploring one name thoroughly usually costs a single search.

What Free does not limit

Free accounts see complete results — every match, with all filters, sorting and pagination. That is deliberate: the search itself is not the paid part of Demarka.

Visitors who are not signed in are a different case: they see only the top few matches, with the true total shown above them.

Assessments and credit-funded monitoring work perfectly well on the Free plan — you just buy the credits directly instead of receiving them with a subscription. A credit pack needs no subscription and the credits stay valid for 12 months.

Downloading and sharing an assessment is also available on Free, because the report was paid for with a credit. Only search result export and sharing is reserved for paid plans.

When to move up

Consider a paid plan when any of these is true:

  • You run more than five searches a month.
  • You use the quick analysis of search results more than twice a month.
  • You need to export or share search results with a client or colleague.
  • You assess names often enough that included monthly credits are cheaper than packs — the billing page tells you when your pack spending has crossed that line.
  • You want more than one monitoring slot.

See Plans compared for the full ladder.